Over 20 years’ experience in the design/advertising industry working for a diverse range of companies.
Instrumental in the creation and project management of all aspects of brand development.
Impressive portfolio of work including marketing collateral, trade events, product launches and retail promotions, all with a strong emphasis on improving the user experience, sales and brand awareness.
KEY SECTOR ACHIEVEMENTS
Developed a complete tactical re-branding campaign for Hallmark Homes. The re-brand has proven very successful, taking Hallmark from number six to become SE Queensland’s second largest home builder of choice – and their market share is still growing.
Leading member of Castrol’s international team producing global marketing material in partnership with Ogilvy (UK), Saatchi (Singapore) and DFF (South Africa). Increased their brand presence while ensuring that the brand equity message was consistent globally.
Successfully worked on multiple brands for the Gillette Group. Developed successful product launches for Oral-B, Braun, Gillette and Duracell, which were then successfully implemented throughout SE Asia.
Total branding, creation and implementation of EcoU Group – an environmentally sustainable development consulting company.
Major branding and marketing projects for numerous large scale property developments, including One York in Brisbane and Austcorp’s Prominence, Centric and Motto in Sydney.
Independently responsible for the corporate re-branding and brand guideline establishment for a number of clients including WD Partnership, IPN, SNP, and Austcorp.