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fmcg2017-06-29T16:35:54+00:00

Case Study – Oral-B / Braun

BRIEF

Continue to build on a well-established brand through the use of point of sale and advertising.

 

SOLUTION

Continually solidify the brand’s position as the leader in dental hygiene utilising clean imagery and typography with a consistent clean blue tone to the collateral.

 

OUTCOME

Continued to grow the brand and its position in the marketplace despite intense competition in the marketplace.

BRAND LOOK: PRESS EXTENSIONS

With a definite brand look to all Oral-B’s branding, constant guardianship dictated careful yet flexible designs.

BRAND PRESS: CONSISTENT FEEL

All of Oral-B’s branding relied on the strong and consistent guardianship of the client’s brand across all of their marketing collateral.

PRODUCT EXTENSIONS: POINT OF SALE SOLUTIONS

Extension of one Oral-B product launch across the range from POP to trade kits.

TARGET AUDIENCE: POS MARKETING

Range extension of a number of extensive below-the-line launches to key market channels.