Case Study – Oral-B / Braun
Continue to build on a well-established brand through the use of point of sale and advertising.
Continually solidify the brand’s position as the leader in dental hygiene utilising clean imagery and typography with a consistent clean blue tone to the collateral.
Continued to grow the brand and its position in the marketplace despite intense competition in the marketplace.
BRAND LOOK: PRESS EXTENSIONS
With a definite brand look to all Oral-B’s branding, constant guardianship dictated careful yet flexible designs.
BRAND PRESS: CONSISTENT FEEL
All of Oral-B’s branding relied on the strong and consistent guardianship of the client’s brand across all of their marketing collateral.
PRODUCT EXTENSIONS: POINT OF SALE SOLUTIONS
Extension of one Oral-B product launch across the range from POP to trade kits.
TARGET AUDIENCE: POS MARKETING
Range extension of a number of extensive below-the-line launches to key market channels.