BRIEF

Develop a complete brand for IPN, Australia’s largest doctor-owned practitioner network.

SOLUTION

IPN is the premium operator of medical centres in Australia and offers a professional service to over 9.5 million Australians each year, with over 140 modern, multidisciplinary, medical centers throughout the country. It was decided to extend the brand marketing campaign based on images of the relationships between medical staff and their clients.

OUTCOME

Visual brand consistency for the organisation and a positive presence externally as well as internally.

Trishul brand solutions

BRAND: EVOLUTION

The new brand created a visual mark that is designed to work across all the client's marketing material.
BRAND: EVOLUTION

BRAND: CLARITY

The revised brand extended onto digital, print and tangible including signage as shown here at one of their 140 medical centers.
BRAND: CLARITY

BRAND: INFORMATION

Making an entrance with a consistent brand message and visual markers.
BRAND: INFORMATION

PATIENT: CLARITY

The clarity of the IPN brand extended into product information and collateral for their 9.5 million annual patient visits.
PATIENT: CLARITY

FOCUSED: BRAND

The IPN brand extended all areas including trade show stands providing a consistent message across all marketing material.
FOCUSED: BRAND

BUSINESS: CLARITY

The brand clarity communicated with a consistent voice, not only to customers, but also for internal communication between doctors, nurses, staff and shareholders.
BUSINESS: CLARITY

BRIEF

Continue to build on a well-established brand through the use of point of sale and advertising.

SOLUTION

Solidify the brand’s position as a leader in dental hygiene, utilising clean imagery and typography with a consistent clean-blue tone across all collateral.

OUTCOME

The brand continued to grow its position in the marketplace despite intense competition.

Trishul brand solutions

PRESS: EXTENSIONS

With a definite brand look to all Oral-B's branding, constant guardianship dictated careful yet flexible designs.
PRESS: EXTENSIONS

PRODUCT: EXTENSIONS

POS solutions for Oral-B’s product launch across the range from POP to trade kits.
PRODUCT: EXTENSIONS

TARGETED: AUDIENCE

POS marketing: range extension of a number of extensive below-the-line launches to key market channels.
TARGETED: AUDIENCE

BRAND: CONSISTENT

Oral-B's branding relied on the strong, consistent guardianship of the brand across all marketing collateral.
BRAND: CONSISTENT