Complete re-brand of a moderately successful homebuilder with a solid product held back by a very tired and confused consumer brand.
Develop a complete marketing strategy-based campaign that works above, through, below and online using a testimonial campaign based on happy customers.
The campaign launched in September 2011. Since then the company’s sales have moved them to number two in the region – and they’re still growing.
RANGE BROCHURE : TARGETED MARKETING
An all-in-one product brochure, part of a targeted marketing strategy to up-sell the client’s product offering.
ALL-IN-ONE : COLLATERAL
Product brochure spread highlighting the easy to read, colour coded product brochure, which makes a distinct change of tack for the client.
Series of product specific catalogues, part of a targeted marketing campaign, which included online and broadcast media.
BRAND GUIDELINES : CONSISTENCY ACROSS THE BOARD
Creation of complete brand guidelines for the client – across every stage of the brand’s evolution.
VISUAL BRAND : SIGNAGE EXTENSION
Signage developed for use in display locations, shown here at the company’s head office.
BROADCAST IDEAS : TVC STORYBOARD
TVC development storyboard based on happy customers marketing theme –
‘Everybody’s talking about Hallmark Homes’.
BRAND EXTENSION : DISPLAY LOCATION
Signage developed for use in display locations, extending the brand theme.
ONLINE BRANDING : WEBSITE DEVELOPMENT
As part of the total marketing package the client’s website was constantly updated in line with current promotions.
Case Study : One York
Develop a complete marketing campaign for an up-market apartment development in one of Brisbane’s revitalised inner-north suburb.
From a name development to the website the campaign was based on a strong marketing strategy that works above, off and on-line.
The campaign launched early this year and sales are quickly building, making this a fairly successful project in a tight market.
TARGETED : COLLATERAL
In the age of digital tangible and tactile pieces of marketing collateral work hand in hand with a targeted digital and press marketing campaign.
PRESS CAMPAIGN : CONSISTENCY
Creation of a complete press campaign for the project – creating a consistent brand across every stage of the project’s marketing.
PRESS CAMPAIGN : CONSISTENT PROMOTION
Each issue building the brand based on the strength of the previous ad.
PRESS CAMPAIGN : CONSISTENT BRANDING
Continues to build the brand presence in the eyes of the customer.
DIGITAL : PRESENCE
The on-line part of the campaign is an integral part of the marketing of this project.
Being sold off the plan to both homebuyers and investors, locally and interstate a website is a must-have tool.
INFORMATION : BRANDED
Part of the marketing campaign included the information sheets for the project. Being sold off-the-plan this needed to be clear as well as well branded.
CLEARLY : SIGNED
Another important part of the marketing was clear on-site signage. As the site was next to the main north-south rail line, a number of potential customers would see this signage.
Case Study : Prominence
Create a total branding campaign for a 224-unit / three-stage / multi-story condominium development in Sydney’s inner southwest.
Develop a number of specifically targeted campaign tools including printed collateral, display suites and through-the-line advertising that would extend over the six years of the project.
Successfully sold the majority of stages off-the-plan, with the balance being sold through targeted press and online campaigns.
SKILLFUL CREATIVE SOLUTION : WISDOM BASED
Capitalising on the wisdom gained from the prior launches of Centric and ARC within the same precinct contributed to a successful marketing campaign.
MARKETING SOLUTION : DEVELOPED ARCHITECTURALLY
Worked with client and architects to fit out the development’s marketing suite (a full-size two-storey apartment) that was utilised for the marketing imagery.
DEVELOPED CREATIVE : FINAL SELL-OUT
Utilising knowledge based on the successful sales of the previous developments – brochures art directed and created under tight budgetary constrictions.
VISUAL BRANDING: MARKETING EXTENSION
Created display suite, brochure & floor plan leaflets, signage, advertising, newsletter, letterbox drop/DM, mobile plus on-line and EDM campaign.
Case Study : Centric
In Landcom’s first development at Victoria Park, innovation and insight supported the concept, which focused on an internal communal courtyard designed as a space for passive activity.
Developed the project’s marketing strategy, name & project brand identity. Created the display suite, brochures, sales leaflets, signage, advertising, newsletter, letterbox drop/ DM, on-line and EDM campaign.
Fresh thinking brought the project to a highly successful conclusion with pre-sales targets achieved ahead of schedule, setting the benchmark for future projects within Landcom’s master planned community.
SKILLFUL SOLUTIONS: SOLID EXPERIENCE
A successful marketing campaign for a premier redevelopment of a former industrial site with a long and checkered history.
CREATIVE SOLUTION: UTILISING A HERITAGE SPACE
Building on the understanding of architecture and 3D special arrangements we were able to achieve a high level of sophistication on a very tight budget.
Case Study : Treetops
Create a branding campaign for a 96 unit / low-rise / 2 and 3 bedroom garden apartment development on Sydney’s upper north shore at Gordon.
In a market saturated with competing developments, an agent was heard to comment that the upper north shore would be a graveyard for some developers.
By carefully tapping into the drivers for change amongst locals, the two stages of the development sold well ahead of plan.
MARKET TARGETING : SUCCESSFUL SALES IN A SATURATED MARKET
Created brochure, floor plan leaflets and associated collateral, signage, advertising, on-line and EDM campaign.