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Property

Property2016-10-17T10:53:22+00:00

Project Description

Case Study : Hallmark Homes

Brief

Complete re-brand of a moderately successful homebuilder with a solid product held back by a very tired and confused consumer brand.

Solution

Develop a complete marketing strategy-based campaign that works above, through, below and online using a testimonial campaign based on happy customers.

Outcome

The campaign launched in September 2011. Since then the company’s sales have moved them to number two in the region – and they’re still growing.

RANGE BROCHURE : TARGETED MARKETING

Targeted Property

An all-in-one product brochure, part of a targeted marketing strategy to up-sell the client’s product offering.

ALL-IN-ONE : COLLATERAL

All-in-one : Collateral

Product brochure spread highlighting the easy to read, colour coded product brochure, which makes a distinct change of tack for the client.

TARGETED CATALOGUES

Targeted Catalogues

Series of product specific catalogues, part of a targeted marketing campaign, which included online and broadcast media.

BRAND GUIDELINES : CONSISTENCY ACROSS THE BOARD

Brand Guidelines

Creation of complete brand guidelines for the client – across every stage of the brand’s evolution.

VISUAL BRAND : SIGNAGE EXTENSION

Visual Brand - Signage Extension

Signage developed for use in display locations, shown here at the company’s head office.

BROADCAST IDEAS : TVC STORYBOARD

Broadcast Ideas : TVC Storyboard

TVC development storyboard based on happy customers marketing theme –
‘Everybody’s talking about Hallmark Homes’.

BRAND EXTENSION : DISPLAY LOCATION

Brand Extension : Display Location

Signage developed for use in display locations, extending the brand theme.

ONLINE BRANDING : WEBSITE DEVELOPMENT

Online Branding : Website Development

As part of the total marketing package the client’s website was constantly updated in line with current promotions.

Case Study : One York

Brief

Develop a complete marketing campaign for an up-market apartment development in one of Brisbane’s revitalised inner-north suburb.

Solution

From a name development to the website the campaign was based on a strong marketing strategy that works above, off and on-line.

Outcome

The campaign launched early this year and sales are quickly building, making this a fairly successful project in a tight market.

TARGETED : COLLATERAL

Targeted : Collateral

In the age of digital tangible and tactile pieces of marketing collateral work hand in hand with a targeted digital and press marketing campaign.

PRESS CAMPAIGN : CONSISTENCY

Press Campaign : Consistency

Creation of a complete press campaign for the project – creating a consistent brand across every stage of the project’s marketing.

PRESS CAMPAIGN : CONSISTENT PROMOTION

Press Campaign : Consistent Promotion

Each issue building the brand based on the strength of the previous ad.

PRESS CAMPAIGN : CONSISTENT BRANDING

Press Campaign : Consistent Branding

Continues to build the brand presence in the eyes of the customer.

DIGITAL : PRESENCE

Digital : Presence

The on-line part of the campaign is an integral part of the marketing of this project.
Being sold off the plan to both homebuyers and investors, locally and interstate a website is a must-have tool.

INFORMATION : BRANDED

Information : Branded

Part of the marketing campaign included the information sheets for the project. Being sold off-the-plan this needed to be clear as well as well branded.

CLEARLY : SIGNED

Clearly : Signed

Another important part of the marketing was clear on-site signage. As the site was next to the main north-south rail line, a number of potential customers would see this signage.

Case Study : Prominence

Brief

Create a total branding campaign for a 224-unit / three-stage / multi-story condominium development in Sydney’s inner southwest.

Solution

Develop a number of specifically targeted campaign tools including printed collateral, display suites and through-the-line advertising that would extend over the six years of the project.

Outcome

Successfully sold the majority of stages off-the-plan, with the balance being sold through targeted press and online campaigns.

SKILLFUL CREATIVE SOLUTION : WISDOM BASED

Skilful Creative Solution : Wisdom Based

Capitalising on the wisdom gained from the prior launches of Centric and ARC within the same precinct contributed to a successful marketing campaign.

MARKETING SOLUTION : DEVELOPED ARCHITECTURALLY

Marketing Solution : Developed Architecturally

Worked with client and architects to fit out the development’s marketing suite (a full-size two-storey apartment) that was utilised for the marketing imagery.

DEVELOPED CREATIVE : FINAL SELL-OUT

Developed Creative : Final Sell-Out

Utilising knowledge based on the successful sales of the previous developments – brochures art directed and created under tight budgetary constrictions.

VISUAL BRANDING: MARKETING EXTENSION

Visual Branding : Marketing Extension

Created display suite, brochure & floor plan leaflets, signage, advertising, newsletter, letterbox drop/DM, mobile plus on-line and EDM campaign.

Case Study : Centric

Brief

In Landcom’s first development at Victoria Park, innovation and insight supported the concept, which focused on an internal communal courtyard designed as a space for passive activity.

Solution

Developed the project’s marketing strategy, name & project brand identity. Created the display suite, brochures, sales leaflets, signage, advertising, newsletter, letterbox drop/ DM, on-line and EDM campaign.

Outcome

Fresh thinking brought the project to a highly successful conclusion with pre-sales targets achieved ahead of schedule, setting the benchmark for future projects within Landcom’s master planned community.

SKILLFUL SOLUTIONS: SOLID EXPERIENCE

Skillful Solutions : Solid Experience

A successful marketing campaign for a premier redevelopment of a former industrial site with a long and checkered history.

CREATIVE SOLUTION: UTILISING A HERITAGE SPACE

Creative Solution : Utilising a Heritage Space

Building on the understanding of architecture and 3D special arrangements we were able to achieve a high level of sophistication on a very tight budget.

Case Study : Treetops

Brief

Create a branding campaign for a 96 unit / low-rise / 2 and 3 bedroom garden apartment development on Sydney’s upper north shore at Gordon.

Solution

In a market saturated with competing developments, an agent was heard to comment that the upper north shore would be a graveyard for some developers.

Outcome

By carefully tapping into the drivers for change amongst locals, the two stages of the development sold well ahead of plan.

MARKET TARGETING : SUCCESSFUL SALES IN A SATURATED MARKET

Skillful Solutions : Solid Experience

Created brochure, floor plan leaflets and associated collateral, signage, advertising, on-line and EDM campaign.