BRIEF

Work as part of a global team (partnering with Ogilvy, Saatchi and DFF) to create a comprehensive toolkit to increase sales across Castrol’s global markets.

SOLUTION

Build on an agency/client relationship that spanned over 13 years and leverage Castrol’s brand proposition of problem/solution for both retail and workshop markets.

OUTCOME

Successfully launched to widespread praise. As the brand has grown, BTL activity has been adapted to exploit new consumer insights.

Trishul brand - global

CREATIVE: SOLUTIONS

An impressive folder unit that delivered the brand message to all the client's global division marketing managers.

CREATIVE: SOLUTIONS

GLOBAL: LOCAL

Part of the POS material developed for global adoption as part of the Castrol Magnatec product marketing development. A global message adapted for local executions.

CREATIVE: WISDOM

CREATIVE: NON-STATIC

A complicated die-cut hanging mobile for in-store POS opportunities. Once again pushing the boundary of creative ideas into producing non-static POS.
CREATIVE: NON-STATIC

DEVELOPING: CREATIVITY

By thinking outside of the box we developed a series of creative POS pieces for the campaign including this interactive counter unit.
DEVELOPING: CREATIVITY

CREATIVE: EXTENSION

One of the many point-of-sale pieces created for the campaign's extension, adding legs to the brand message.
CREATIVE: EXTENSION