Develop a complete brand for IPN, Australia’s largest doctor-owned practitioner network.
IPN is the premium operator of medical centres in Australia and offers a professional service to over 9.5 million Australians each year, with over 140 modern, multidisciplinary, medical centers throughout the country. It was decided to extend the brand marketing campaign based on images of the relationships between medical staff and their clients.
Visual brand consistency for the organisation and a positive presence externally as well as internally.
Continue to build on a well-established brand through the use of point of sale and advertising.
Solidify the brand’s position as a leader in dental hygiene, utilising clean imagery and typography with a consistent clean-blue tone across all collateral.
The brand continued to grow its position in the marketplace despite intense competition.