BRIEF

Complete re-brand of a moderately successful homebuilder with a solid product held back by a very tired and confused consumer brand.

SOLUTION

Develop a complete, strategy-based marketing campaign that works through and on-line using testimonials from happy customers.

OUTCOME

The company’s sales quickly moved them to number two in the region – and they’re still growing.

Trishul brand - property

RANGE BROCHURE : TARGETED MARKETING

An all-in-one product brochure, part of a targeted marketing strategy to up-sell the client’s product offering.

RANGE BROCHURE : TARGETED MARKETING

TARGETED : CATALOGUES

Series of product specific catalogues, part of a targeted marketing campaign, which included online and broadcast media.

TARGETED : CATALOGUES

ALL-IN-ONE: COLLATERAL

Easy-to-read, colour-coded product brochure which made a distinct change of tack for the client.

ALL-IN-ONE: COLLATERAL

ONLINE: BRANDING

As part of the total marketing package the client’s website was constantly updated in line with current promotions.
ONLINE: BRANDING

VISUAL: EXTENSION

Signage developed for use in display locations, shown here at the company’s head office. A visual development of the brand’s across all aspects of the marketing.
BRAND: CONSISTENCY

BRAND: CONSISTENCY

Creation of complete brand guidelines for the client – consistency across every stage of the brand’s evolution.
VISUAL: EXTENSION

BRIEF

Develop a complete marketing campaign for an upmarket apartment development in one of Brisbane’s revitalised inner-north suburbs.

SOLUTION

From the name creation to the website the campaign was based on a strong marketing strategy that works above, off and on-line.

OUTCOME

The campaign launched and sales quickly built, making it a fairly successful project in a tight market.

Trishul brand solutions

TARGETED: COLLATERAL

In the digital age, tangible and tactile pieces of marketing collateral work hand in hand with a targeted digital and press marketing campaign.
TARGETED: COLLATERAL

DEVELOPED: CREATIVE

Utilising knowledge based on the successful sales of previous developments – all marketing pieces were art directed and created under tight budgetary constrictions.
DEVELOPED: CREATIVE

CAMPAIGN: CONSISTENCY

Creation of a complete press campaign for the project – creating a consistent brand across every stage of the project’s marketing.
CAMPAIGN: CONSISTENCY

DIGITAL: PRESENCE

The campaign's online presence was an integral part of the marketing of this project. Being sold off the plan to both home buyers and investors, locally and interstate a website is a must-have tool.
DIGITAL: PRESENCE

INFORMATION: BRANDED

Part of the marketing campaign included the information sheets for the project. Being sold off-the-plan these needed to be clear as well as well branded.
INFORMATION: BRANDED