Case Study – Castrol Magnatec
Work as part of a global team (partnering with Ogilvy, Saatchi, and DFF) to create a comprehensive toolkit to increase sales across Castrol’s global markets.
Build on an agency/client relationship that spanned over 13 years and leverage Castrol’s brand proposition of problem/solution for both retail and workshop markets.
Successfully launched to widespread praise. As the brand has grown, BTL activity has been adapted to exploit new consumer insights.
SUCCESSFUL SOLUTIONS: CREATIVE EXECUTION
Working as part of a global team, we were able to bring together the work of several agencies in one neat presentation package.
CREATIVE SOLUTIONS: MESSAGE PACKAGING
An impressive folder unit that delivered the brand message to all the client’s global division marketing managers.
Die-cut counter unit for individual country brand managers as part of the client’s top-down message process.
GLOBAL MESSAGE: LOCAL EXECUTIONS
Part of the POS material developed for global adoption as part of the Castrol Magnatec product marketing development.
CREATIVE CONCEPTS: NON-STATIC IDEAS
A complicated die-cut hanging mobile for in-store POS opportunities.
DEVELOPING CREATIVITY: PUSHING THE BOUNDARIES
By thinking outside of the box we developed a series of creative POS pieces for the campaign including this interactive counter unit.
CREATIVE EXTENSION: BRAND MESSAGE
One of the many point-of-sale pieces created for the campaign’s extension.