Trishul Creative Logo Blue

energy

//energy
energy2017-06-29T16:22:13+00:00

Case Study – Castrol Magnatec

BRIEF

Work as part of a global team (partnering with Ogilvy, Saatchi, and DFF) to create a comprehensive toolkit to increase sales across Castrol’s global markets.

 

SOLUTION

Build on an agency/client relationship that spanned over 13 years and leverage Castrol’s brand proposition of problem/solution for both retail and workshop markets.

 

OUTCOME

Successfully launched to widespread praise. As the brand has grown, BTL activity has been adapted to exploit new consumer insights.

SUCCESSFUL SOLUTIONS: CREATIVE EXECUTION

Working as part of a global team, we were able to bring together the work of several agencies in one neat presentation package.

CREATIVE SOLUTIONS: MESSAGE PACKAGING

An impressive folder unit that delivered the brand message to all the client’s global division marketing managers.

CREATIVE:WISDOM

Die-cut counter unit for individual country brand managers as part of the client’s top-down message process.

GLOBAL MESSAGE: LOCAL EXECUTIONS

Part of the POS material developed for global adoption as part of the Castrol Magnatec product marketing development.

CREATIVE CONCEPTS: NON-STATIC IDEAS

A complicated die-cut hanging mobile for in-store POS opportunities.

DEVELOPING CREATIVITY: PUSHING THE BOUNDARIES

By thinking outside of the box we developed a series of creative POS pieces for the campaign including this interactive counter unit.

CREATIVE EXTENSION: BRAND MESSAGE

One of the many point-of-sale pieces created for the campaign’s extension.